A brochure site describes services.
It asks the visitor to read, decode, and decide whether a call is worth it.
A broker website built as a utility
Get the answer first. Let the broker handle the work.
Choose the problem on your desk, get a clear path, and move toward a review with a broker who knows how PEO, benefits, workers' comp, retirement, and exits fit together.
Choose my problemThis model gives owners direction before it asks them to become experts.
YOUR FIRM HERE
This is a PEO Tools BrokerSites model.
It shows how a broker site can work as a command center, not a brochure. Broker identity, proof, reviews, service area, and contact details are placeholders until a real firm supplies approved facts.
Why this works
A business owner does not want homework. They want a plan.
The site should respect the short window before a visitor leaves. It has to answer, prove, route, and make the broker feel like the easy next step.
A utility site helps the owner act.
It starts with the problem, gives direction, and moves the right visitor toward review.
The broker becomes the answer.
The site shows the broker's judgment, then hands off the work that only the broker can solve.
Five conversion paths
Route each owner by the problem they already know they have.
Every path has one job: help the visitor recognize the issue, see what the broker handles, and take the next practical step.
Workers' Comp
Workers' comp costs keep climbing.
Review the business you run today against the price and claim history you still carry.
- Best for
- Employers with high premiums, difficult claims, or a renewal that needs a second look.
- You get
- A focused review of cost drivers, fit, and the next practical path.
Healthcare
The healthcare renewal needs context.
Compare the current path before cost, contribution, and plan changes lock in for another year.
- Best for
- Employers facing a difficult renewal, rising contributions, or pressure to change plan design.
- You get
- A structured comparison and a clear reason to review, narrow the scope, or stay put.
Is a PEO Right?
A PEO may solve the problem, or add more than you need.
Start with the pressure inside the business and test which operating model fits it.
- Best for
- Owners weighing a PEO without a clear view of which services or tradeoffs matter most.
- You get
- A full-fit, focused-service, or no-fit direction.
Exit My PEO
Leaving a PEO takes more than replacing payroll.
Map the services, dates, and owners before one missed dependency puts the transition at risk.
- Best for
- Employers considering a PEO exit, unbundling, or a serious review of the current arrangement.
- You get
- An exit-readiness view and the sequence that needs attention first.
401(k)
The business needs a clearer retirement-plan path.
Organize the workforce, plan goals, and current setup before comparing structures or providers.
- Best for
- Employers starting a plan, reviewing an existing plan, responding to employee demand, or reviewing a state-program notice.
- You get
- A retirement-plan screening direction and review checklist.
Reputation system
The site has to make trust visible.
Prospects and AI systems judge the broker from public signals. A real build replaces these placeholders with approved proof.
YOUR PHOTO HERE
Advisor placeholder YOUR NAME HERE
Who is responsible for the review?
Broker biography, specialty, compensation disclosure, service area, and direct contact details belong here.
What proof supports the broker?
Reviews, case notes, referral sources, memberships, press, and third-party citations belong here when approved.
Who stands behind the options?
- ADP TotalSource
- BBSI
- CoAdvantage
- G&A Partners
- Insperity
- Justworks
- Paychex PEO
- PrestigePEO
- TriNet
- Vensure
Illustrative names only. No partnership, recommendation, or endorsement is implied.
Approved PEO partners, carriers, vendors, or professional relationships can appear here.
How the funnel earns the call
Answer first. Qualify second. Hand off when the owner is ready.
Name the pressure.
The owner chooses healthcare, comp, PEO fit, exit, retirement, or referral handoff.
Give useful direction.
The page gives context, a review path, or a working embedded answer before the handoff.
Prepare the broker's call.
The right prospect arrives with a reason to talk and a clearer view of what needs solving.
Why brokers pay PEO Tools to build it
The site is maintained as sales infrastructure, not a one-time design file.
A broker gets the funnel, the performance discipline, the reusable content system, and branded client-facing assets without having to manage the web stack.
Built for speed tests.
Static Astro output, no bloated CMS theme, and a production gate that keeps the demo fast.
Ready for ad traffic.
Each funnel has one problem, one action, and one route, so paid clicks can land on the page that matches intent.
Prepared for reputation standards.
Proof, reviews, owner profile, service area, disclosures, and citations have defined homes instead of being scattered.
Branded under the broker.
The live build can carry the broker's name, proof, documents, handoff language, and approved follow-up path.
Maintained without bloat.
Reusable Astro components make micro edits fast while PEO Tools keeps the structure, checks, and deployment workflow clean.
Search-ready, not search-guaranteed.
The site gives Google and AI systems a clear story to understand. Rankings still depend on market, proof, competition, and distribution.
Use the model
Want this structure for your brokerage?
PEO Tools turns this model into a broker-owned site with your brand, proof, offer, embed, and follow-up path.
See BrokerSites